WE HELP BUSINESSES
THROUGH AGILE MARKET RESEARCH
MULTILINGUAL AND MULTICULTURAL RESEARCH
CUSTOMER EXPERIENCE AND
INNOVATION AND POSITIONING
Nathalie founded the business in 2011 on the back of proprietary multilingual insights communities, and to capitalise on 15 years experience in insights, research and marketing, which included establishing insights Europe at a division of Disney and managing multi-country insights communities on behalf of Philips.
Over time the company has grown and is now teaming up with a network of expert market research professionals to supply expertise spanning cultures, languages, industries and skills, in qualitative and quantitative research.
Over 10 years experience in online and mobile research put the-marketing-labs in a strong position to supply and advise on the best research platforms. We can provide all associated services: recruitment, community management, research design and management, analyses and detailed reports. We also conduct research via face-to-face and telephone, as well as desk research, UK and International.
Our mission to help our clients adapt to the ever-changing customer leads us to talk to either consumers or businesses. We develop new products and services, position brands, test and optimise messaging across channels, optimise consumer journeys and customer experience, identify new trends.
Gathering consumers in pop-up communities, we tested a new service developed by a fashion retailer and co-created easy-to-cook ingredients.
Via our long-term communities, we talked to hard-core and casual gamers about their purchasing habits.
Our online survey for an online bookstore identified pain points in the buying journey, and our insights were used to redesign the platform.
We analysed IRI ePos data to advise a contact lens brand on their planograms.
We conducted in-home interviews and accompanied shopping sessions with consumers, to optimise in-store and online displays for the brand.
We talked to scientists in France & UK to understand how they used and purchased 3D printers.
We conducted desk research on devices used to treat arthritis.
we've been working for include
“I've worked with Nathalie through various jointly coordinated projects in the online community space. In a world requiring a high level of agility and quick thinking they've been a great partner. There are never any preconceived notions about solutions. You can start with a blank canvas and go from there when exploring ways to engage customers and consumers or extract insight from their relationships and interactions with brands.”
EVP Strategy and B2B Marketing
"the-marketing-labs has proved extremely useful to our business, setting-up, carrying out and analysing an online survey to better understand our consumers, and improve customer experience"
Sales and Marketing Director