WE HELP BUSINESSES
THROUGH AGILE MARKET RESEARCH
MULTILINGUAL AND MULTICULTURAL RESEARCH
CUSTOMER EXPERIENCE AND
INNOVATION AND POSITIONING
Nathalie founded the business in 2011 on the back of proprietary multilingual insights communities and after 15 years in insights, research and marketing, which included establishing insights Europe at a division of Disney and managing multi-country insights communities on behalf of Philips.
Over time the company has grown and is now teaming up with a network of expert market research professionals to supply expertise spanning cultures, languages, industries and skills, in qualitative and quantitative research.
Over the past 10 years we've been working on many online and mobile research projects, testing all available platforms (and counting), which puts us in a strong position to supply the most suitable multilingual research tools. We work with a partner developer for our proprietary system, and established suppliers for other platforms: long-term and pop-up insights communities, bulletin boards, mobile ethnography, online focus groups, online surveys, passive tracking, mystery shopping and shopper insights.
We have developed automated text analytics for insights communities, and are always in the process of innovating, as with our current development of AI analytics.
We provide all research services at International with a focus on France & Europe: participant recruitment for online and in-person qualitative research, community management, quantitative research design and fieldwork, analytics, detailed reports.
Through our mission to help clients adapt to the ever-changing customer we talk to either consumers or businesses, to develop products and services, position brands, test and optimise messaging across channels, optimise consumer journeys and customer experience, and identify new trends.
Projects since Jan 2020 see us conducting France fieldwork for Education businesses supplying digital learning materials, from teachers' manuals to learning apps for students, Higher and Secondary Education.
Using mobile ethnography and online groups, we helped a leading design agency develop innovative food packaging.
Gathering consumers in pop-up communities, we tested a new service developed by a fashion retailer and co-created easy-to-cook ingredients.
Via our long-term insights communities, we've been talking since 2012 to consumers France & UK about their purchasing habits, attitude to digital, gaming and online content.
Our survey for an online bookstore identified pain points in the buying journey, and our insights were used to redesign the e-commerce platform.
We analysed IRI ePos data to advise a contact lens brand on their planograms.
We talked to scientists in France & UK to understand how they used and purchased 3D printers.
we've been working for include
“I've worked with Nathalie through various jointly coordinated projects in the online community space. In a world requiring a high level of agility and quick thinking they've been a great partner. There are never any preconceived notions about solutions. You can start with a blank canvas and go from there when exploring ways to engage customers and consumers or extract insight from their relationships and interactions with brands.”
EVP Strategy and B2B Marketing
"the-marketing-labs has proved extremely useful to our business, setting-up, carrying out and analysing an online survey to better understand our consumers, and improve customer experience"
Sales and Marketing Director