WE HELP BUSINESSES
THROUGH AGILE MARKET RESEARCH
MULTILINGUAL AND MULTICULTURAL RESEARCH
CUSTOMER EXPERIENCE AND
INNOVATION AND POSITIONING
Nathalie founded the business in 2011 after spending 15 years in insights, research and marketing, notably establishing insights Europe at a division of Disney and managing multi-country insights communities on behalf of Philips. The company started on the back of a proprietary multilingual insights communities platform developed by a specialist in automation.
Over time the company has grown and is now teaming up with a network of expert market research professionals to supply expertise spanning cultures, languages, industries and skills, in qualitative and quantitative research.
Over the past 10 years we focused on online and mobile research and tested nearly every leading platform (and counting), to supply the most suitable multilingual research tools: long-term and pop-up insights communities, bulletin boards, mobile ethnography, online focus groups, online surveys, passive tracking, mystery shopping and shopper insights.
We developed automated text analytics for insights communities and are ever innovating, looking for new research tools and as of 2021 integrating AI-based analytics.
We provide associated multi-country research services, with a focus on France, UK & Europe: participant recruitment and fieldwork for online and in-person qualitative research, community and platform management, quantitative research design and fieldwork, analytics, detailed reports.
Through our mission to help clients adapt to the ever-changing customer, we talk to consumers and businesses: to develop and position products, services and brands; to test and optimise messaging across channels; to optimise consumer journeys and customer experience; to identify new trends.
Projects since Jan 2020 see us conducting France fieldwork for businesses supplying digital learning materials across Higher and Secondary Education, from teachers' manuals to learning apps for students.
Using mobile ethnography and online groups, we conducted fieldwork and analysed results in France to help a leading design agency develop innovative food packaging.
Gathering consumers in pop-up communities, we tested a new service developed by a fashion retailer and co-created easy-to-cook ingredients.
Via our long-term insights communities, we've been talking since 2012 to consumers France & UK about their purchasing habits, attitude to digital, gaming and online content.
Our survey for an online bookstore identified pain points in the buying journey, and our insights were used to redesign the e-commerce platform.
We analysed IRI ePos data in the UK to advise a contact lens brand on their planograms.
We talked to scientists in France and the UK to understand how they used and purchased 3D printers.
we've been working for include
“I've worked with Nathalie through various jointly coordinated projects in the online community space. In a world requiring a high level of agility and quick thinking they've been a great partner. There are never any preconceived notions about solutions. You can start with a blank canvas and go from there when exploring ways to engage customers and consumers or extract insight from their relationships and interactions with brands.”
EVP Strategy and B2B Marketing
"the-marketing-labs has proved extremely useful to our business, setting-up, carrying out and analysing an online survey to better understand our consumers, and improve customer experience"
Sales and Marketing Director