WE HELP BUSINESSES
INNOVATE AND TRANSFORM
THROUGH AGILE MARKET RESEARCH
OUR
SERVICES
INSIGHTS
COMMUNITIES
MULTILINGUAL AND MULTICULTURAL RESEARCH
CUSTOMER EXPERIENCE AND
JOURNEYS
INNOVATION AND POSITIONING
IN BRIEF
We focus on helping clients develop impactful strategies, products and services to improve the business outcomes and relationships with its clients, employees and partners.
For 14 years we've been developing online and face-to-face research with consumers and businesses in France, UK, Europe and the US, using long-term and pop-up insights communities, mobile ethnography, online and in-person focus groups, surveys, and shopper insights.
Nathalie founded the business in 2011 after 15 years in insights, research and marketing, notably establishing insights Europe at a division of Disney and managing multi-country insights communities on behalf of Philips.
The company started on the back of a proprietary multilingual insights communities platform developed by a specialist in automation.
Over time our services have expanded and we are now teaming up with a network of expert market research professionals to supply expertise spanning cultures, languages, industries and skills, in qualitative and quantitative research.
The team has been maintaining since 2012 a core community of tech enthusiasts France & UK, and we publish regular updates on consumers relationship with tech.
Get in touch via our contact page to know more about our recent Smartphone usage update.
RECENT PROJECTS
We interviewed 50 professionals, managers and board members to understand how they included sustainability in their buying journey.
We conducted quantitative fieldwork for a shopper insights project through in-store intercepts, fixture evaluation, and in-home product test.
We spoke to high end electric Mountain Bikes owners to test a new prototype.
Gathering consumers in pop-up communities, we tested a new service developed by a fashion retailer and co-created easy-to-cook ingredients.
Our survey for an online bookstore identified pain points in the buying journey, and our insights were used to redesign the e-commerce platform.
We analysed ePos data to advise a contact lens brand on their planograms.
BRANDS
we've been working for include
CLIENTS SAY
“I've worked with Nathalie through various jointly coordinated projects in the online community space. In a world requiring a high level of agility and quick thinking they've been a great partner. There are never any preconceived notions about solutions. You can start with a blank canvas and go from there when exploring ways to engage customers and consumers or extract insight from their relationships and interactions with brands.”
EVP Strategy and B2B Marketing
"the-marketing-labs has proved extremely useful to our business, setting-up, carrying out and analysing an online survey to better understand our consumers, and improve customer experience"
Sales and Marketing Director