Blog archives

December 2014

Banking and purchasing on mobile: a matter of trust?

MEF just published the Global Consumer Survey 2014, tracking the behaviour of 15,000 mobile media users in 15 countries and across five continents. Interesting differences worldwide in consumer profiles: some uses are more developed in one geography (i.e. Africa ahead of all other continents for all aspects of mobile banking, including transferring funds and applying for a loan), yet there are common trends globally.

Notably, the survey reports an increase in the lack of trust users convey to mobile for purchasing:

2014-12-12 14:39 by Nathalie Kantorowicz (comments: 0)