Blog archives

January 2014

Are Smartphones the future of Internet shopping?

In 2011, media were all about the rise of the 2nd and 3rd screen for TV viewing (laptops, smartphones, and tablets). In 2014, mobile Internet has become a key way for many of us to access the news, our emails or facebook, and mobile devices are increasingly used to read a book, to watch a film or a video of some sort (tutorials and clips from YouTube and other similar platforms).

With mobile internet, Smartphones started to be used anywhere anytime,

2014-01-29 14:00 by Nathalie Kantorowicz (comments: 0)

From the connected TV, to the connected fridge: where will the shift towards mobile stop?

When we started to interview consumers in our communities back in 2012 about their usage of tech devices, the main connected objects we were talking about were the TV, the DAB radio, and of course Smartphones.  The first Connected TVs were sold, with mixed feedback from the few equipped members, moaning about the interface that was not so easy-to-use, making the Internet surfing not intuitive enough. They mostly relied on their computer (laptop or desktop) and also on their Smartphone, to access Internet, and download content.

2014-01-27 14:04 by Nathalie Kantorowicz (comments: 0)